pamphlets - Two problems !!

I see pamphlets as one of the big source of environmental pollution happening around. Today morning I was given a pamphlet on Computer education @ Appollo computer education which I didn’t receive in my hand as I know this ad is not going to do anything for me. This pamphlet is of no use to me. At the same time I was seeing a lot of this piece of paper around the place. These kind of pamphlets when received will lost not even for a minute in my hand. The same happens with every one around. A 2% of the right audience will receive this pamphlets. I think business men can look for some other form of marketing.

Think it causes:

  • environmental pollution as it uses tress as its source, and
  • polluting the locality. 

It would be good if people can sense the necessity of the pamphlet before receiving it.

Cheers - Ranjith

2 Comments

  1. Reji_Horse said,

    September 22, 2008 @ 4:12 pm

    Ranjith: 2% conversion is very good in these kind of marketing. However, I agree with the environmental pollution. But, this might happen only in India.

    Reji Horse

    I luv reading your blogs :-)

  2. Ranjith said,

    September 22, 2008 @ 10:47 pm

    Hello Reji,

    Thanks for your comments.

    One of my friend who visited Japan told that you cannot even stick bills at unsolicited places.

    Cheers - Ranjith

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