Who should be your Target ?
Should you make stuff aimed at people who usually buy your product?
or
Should you make stuff aimed at people who rarely do?
I got these questions from the Seth’s Blog. In my view both are equally important. The first one gives more and more credibility from your existing customers and the later one provides you a better expansion of your customer network and market. It is like two eyes of the product management. The former gives the depth and the later gives the breadth.
Cheers - Ranjith
Technorati Tags: product management, dsmrk, ranjith
Who should be your Target ? said,
March 3, 2008 @ 12:20 am
[…] tech gadget news blog wrote an interesting post today onHere’s a quick excerpt Should you make stuff aimed at people who usually buy your product? or Should you make stuff aimed at people who rarely do? I got these questions from the Seth’s Blog. In my view both are equally important. The first one gives more and more credibility from your existing customers and the later one provides you a better expansion of your customer network and market. It is like two eyes of the product management. The former gives the depth and the later gives the breadth. Cheers - Ranji […]