How Women uses Internet
“If there is an overall pattern of
differences here, it is that men value the Internet for the breadth of
experiences it offers, and women value it for the human connections,”
said Deborah Fallows, Pew senior research fellow.Earlier this year, a Forrester Research study also highlighted gender differences, specifically in terms of online retail.
In the study, analyst Carrie Johnson found that women use the Internet
to compare products and prices more frequently than men do. Also
notable was significant growth in buying for items like cosmetics and
jewelry.“Women will be driving the next big online retail boom,” said
Johnson. “Online retailers would be wise to look at how women shop
online, and tailor their strategies accordingly.”
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December 30, 2005 @ 1:51 pm
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